Volume swell
A volume swell is a musical crescendo commonly associated with the electric guitar.
Roughly speaking, the sound of a guitar note is characterized by an initial 'attack' where the pick or nail produces higher pitched overtones over the top of the fundamental note, followed by a diminution of these overtones. Consequently, the end of the note is softer than the attack. Volume swells alter the tone of the note, reducing the treble tones of the attack and allowing the softer tone that follows to sustain.