Vanity plate

A vanity plate or personalized plate (US); prestige plate, private number plate, cherished plate or personalised registration (UK); personalised plate (Australia, New Zealand and UK) or custom plate (Australia and New Zealand) is a special type of vehicle registration plate on an automobile or other vehicle. The owner of the vehicle pays extra money to have his or her own choice of numbers or letters, usually forming a recognizable phrase, slogan, or abbreviation on their plate. Sales of vanity plates are often a significant source of revenue for North American provincial and state licensing agencies. In some jurisdictions, such as the Canadian province of British Columbia, vanity plates have a different color scheme and design.