So that creates a psychological dissonance, which I think is the barrier to behavioural change.

所以那就产生一种心理上的冲突，我认为那是转变行为的障碍。

C) Their ignorance of behavioural science.

C）他们对于行为科学的无知。

We can alter environments to make behavioural expression different.

我们可以改变环境使基因的行为表达不同。

And it's actually based on behavioural science research!

它实际上是基于行为科学研究！

The people they help may have physical or behavioural difficulties, for example.

他们帮助的人可能有身体或者行为上的问题。

Direct measurements of the animals' brains supported the behavioural results.

对这些动物大脑的多次直接测量结果支持了行为学方面的效果。

The first is that much gaming now happens online, and generates reams of behavioural data.

第一，现在很多游戏都在线进行，会产生大量的行为数据。

So fear is not enough on its own to cause a behavioural change.

因此，恐惧本身不足以引起行为的改变。

Should advertisers assume that people are happy to be tracked and sent behavioural ads?

广告商们考虑过公众乐意被跟踪统计和收到行为广告吗？

Crucially, these changes in gut bacteria have translated into behavioural changes.

关键是这些肠道细菌的改变转化成了行为的变化。