So, behavioral economics has a lot to tell us.

所以，行为经济学能告诉我们很多内容。

But behavioral economics helps us get a better look at how we make decisions.

但是行为经济学会帮助我们更好地了解我们做决定的方式。

Verena Tiefenbeck studies information systems research and behavioral economics at the Swiss Federal Institute of Technology (ETH) in Zurich.

维雷娜·蒂芬贝克在位于苏黎世的瑞士联邦理工学院（简称ETH）研究信息系统研究和行为经济学。

Alright, tip number five comes from Professor Grace Lorden who is a professor of behavioral economics at the London School of Economics.

第五条建议来自格蕾丝·洛登教授，她是伦敦经济学院的行为经济学教授。

A better approach lies in behavioral economics.

更好的方法在于行为经济学。

I mean, that has been a finding throughout the behavioral economics research.

我的意思是，这是整个行为经济学研究的一个发现。

Thank you so much for inventing behavioral economics.

非常感谢您所创造的行为经济学。

Today, we have a very special event with two distinguished guests, who have made significant contributions to the fields of behavioral economics and psychology.

今天，我们有一个非常特别的活动，有两位贵宾，他们在行为经济学和心理学领域做出了重大贡献。

But the key contribution to behavioral economics is not in recognizing that we are irrational; it's recognizing that we are irrational in highly predictable ways.

但对行为经济学的关键贡献不在于认识到我们是非理性的;它认识到我们以高度可预测的方式是非理性的。

Most people can't marshal the will for painful choices, not even students at the Massachusetts Institute of Technology (MIT), where Dr. Ariely teaches behavioral economics.

大多数人无法为痛苦的选择整理意志，即使是 Ariely 博士教授行为经济学的麻省理工学院 (MIT) 的学生也是如此。

By combining research from behavioral economics, psychology, and neuroscience, Mullainathan and Shafir reveal that scarcity creates a distinct psychology that affects decision-making, cognitive abilities, and overall well-being.

通过结合行为经济学、心理学和神经科学的研究，Mullainathan 和 Shafir 揭示了稀缺性创造了一种影响决策、认知能力和整体幸福感的独特心理。

That is why we have drawn on insights from behavioral economics, which show shoppers can be greatly influenced by peer pressure and by information passed on to them by people they know.

这就是为什么我们借鉴了行为经济学的见解，行为经济学表明购物者可能会受到同伴压力和他们认识的人传递给他们的信息的极大影响。

Yes.That is why we have drawn on insights from behavioral economics, which show shoppers can be greatly influenced by peer pressure and by information passed on to them by people they know.

是的。那个这就是为什么我们借鉴了行为经济学的观点，它表明购物者会受到同龄人的压力和他们认识的人传递给他们的信息的极大影响。