When I first wrote up this pitch I described the swooshes as mind-boggling… atrocious and dated.

当我第一次写这篇文案时，我形容这些向上流线形图案简直令人难以置信的… … 粗陋且过时。

It's likely, rather, to swoosh right by.

它比较可能会呼啸而过。

But why is the swoosh so popular?

但是这个对勾为什么如此流行？

" A Nike ring with her own trademark on it, the swoosh" .

“一个 Nike 戒指，有着她设计的商标，那个勾勾。”

It's the swooshes and swoops and they are everywhere.

到处都是这些向上和向下的流线形图案。

Why is the swoosh so popular?

那么这个对勾为什么如此流行？

And let's be honest, the fully maximalist approach to graphic design that these swooshes provide.

让我们诚实地说，这些旋风形的图形设计是使其完全最大化的方法。

One of the most widely recognized logos in the world today is the Nike swoosh, which was introduced in 1971.

当今世上最具辨识度的商标之一就是耐克的对勾，它于 1971 年问世。

Okay, so what exactly… am I defining as swoosh and swoop?

好吧，那我所定义的向上和向下的流线形图案到底是什么？

As a designer people come to me and they'll say I want something like the Nike swoosh.

身为一个设计师，有人会跟我说他们想要设计像是 Nike 勾勾的商标。