The Beckham children are part of the brand too.

贝克汉姆的孩子也成为品牌的一部分。

Beckham quickly realized he could create value with his image.

贝克汉姆很快意识到，他可以用自己的形象创造价值。

So if you want to bend it like Beckham, maybe focus on playing midfield or offense.

因此如果你想像小贝一样藐视脑震荡这类疾病，也许应该集中打中场或者前锋。

The latest addition to Team Beckham reverses the pattern with the unusual, yet heard-of, first name Harper.

贝克汉姆的新家庭成员的名字叫哈珀，这个不同寻常却又听过的名字颠覆了家庭的取名方式。

My favourite fact about him is that his daughter is Nicola Peltz, who is married to Brooklyn Beckham.

关于他，我最喜欢的事实是他的女儿是尼古拉·佩尔茨，她嫁给了布鲁克林·贝克汉姆。

It's come down to three consistent things through which the Beckham brand is delivered.

贝克汉姆品牌划分为三个连续的部分。

But growing up, I admired a different sort of athlete. I didn't just want to bend it like Beckham.

但在成长过程中，我欣赏的是另一种运动员，我不只想要像贝克汉那样踢出香蕉球。

Andy Milligan is a brand consultant who wrote the book on Brand Beckham.

安迪·米利根是一位品牌顾问，同时也是《贝克汉姆品牌》一书的作者。

And all of this secures Beckham's brand exposure in soccer and the US for the foreseeable future.

这一切保证了在可预见的未来，贝克汉姆的品牌得以在足球界和美国曝光。

Rashad Bademan, the hamstring, Beckham, the ankle.

拉沙德·巴德曼（Rashad Bademan）腿筋受伤，贝克汉姆（Beckham）脚踝受伤。