Bdelygmia

Bdelygmia, deriving from a Greek word meaning "filth" or "nastiness", is a technique used in rhetoric to express hatred of a person, word or action through a series of criticisms. Bdelygmia often appears as an “abusive description of a character” or “by strong and inappropriate critique”. It is synonymous with abominatio. It is believed that since common people do not belong to major decision-making groups, they cannot easily be swayed to feel a certain way. Violence in rhetoric, according to Lynette Hunter, arose because of this notion. It has become the dominant form of commentary on social media sites and is often described as “verbal violence” because of its hateful nature.