Social commerce refers to the integration of social media and e-commerce or vice versa, which is a significant trend in China.

社交商务，即社交媒体与电子商务的融合，在中国是一个显著趋势。

Notably, it is equipping the platform for " social commerce" .

值得注意的是，它正在为“社交商务”配备平台。

Before 2020 both social commerce and hybrid shopping provoked mostly bemusement in the West. Covid-19 has led to a swift reappraisal.

在2020年之前，社交商务和线上线下混合购物在西方触发的反应大多是茫然。疫情让人们迅速重新审视这两种模式。

Pinduoduo is a third-party social commerce platform that focuses on connecting manufacturers, suppliers and retailers with end-consumers in the B2C market. The platform earns revenue from collecting commission fees and online marketing services including advertising.

拼多多是一家专注于将 B2C （Business to Consumer：企业对个人）市场上的制造商、供应商和零售商与终端客户联系起来的第三方社交电商平台。 该平台通过收取佣金和在线推广服务费（如广告）获取收益。

The second pillar of China's great digital mall is familiar to Western retailers as " omnichannel" . Like social commerce, it too has boomed amid pandemic lockdowns and shop closures.

中国宏伟的数字商城的第二大支柱是西方零售商熟知的" 全渠道" 或称" 全通路" 。和" 社交商务" 一样，全渠道模式也在疫情封锁和商店关闭期间蓬勃发展。

Not everyone thinks that America will follow the trail blazed by China. Bain says that recent inroads notwithstanding, social commerce accounts for a much smaller share of total retail sales in America than in China.

并非所有人都认为美国会走上中国开辟的道路。贝恩认为，尽管最近取得了一些进展，但社交商务在美国零售总额中的占比要比在中国小得多。