It's OK, Duck. It's just a shop sign.
没事的，小鸭子。这只是商店招牌。
Shop sign
原声例句
莎拉和小鸭子
疯狂元素城
The original shop sign hung above the door.
原先的商店招牌又挂在了大门上。
经济学人-科技
But the firm sees bigger applications, such as pointing a smartphone at an illuminated shop sign to read information being transmitted by the light: opening times, for example, or the latest bargains.
但卡西欧公司发现这项技术有更大的应用前景，比如将智能手机对准发光的商店招牌读取通过灯光传送的信息：如营业时间或最新优惠。
英语百科
Signage
Signage, refers to the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy. A signage also means signs collectively or being considered as a group. The term signage is documented to have been popularized in 1975 to 1980.
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