Self-deprecation

Self-deprecation is the act of reprimanding oneself by belittling, undervaluing, or disparaging oneself, or being excessively modest. It can be used in humor and tension release.

Self-deprecation is often perceived as being a characteristic of certain nations, such as Great Britain, Ireland, Australia and New Zealand, where "blowing one's own trumpet" is frowned upon. Famous examples include English comedian David Mitchell. It is also seen as a major component of the comedy of American comedians such as Rodney Dangerfield, Phyllis Diller, Joan Rivers, Louis C.K., Don Knotts, Woody Allen, Vadivelu, Zach Galifianakis, Mike Birbiglia, Carrot Top, Jon Stewart, David Letterman, Conan O'Brien, Bernie Mac, Amy Schumer, Bo Burnham, Jim Norton, and Nathan Fielder (who is actually Canadian).