It's not hard to see why baijiu is so important.

不难看出为什么白酒如此重要。

Moutai's baijiu is a throat-tingling spirit that typically contains 53% alcohol.

茅台白酒是一种刺激的烈酒，通常含有53%的酒精。

As time changes, the baijiu industry is embracing a growing number of young costumers.

随着时代的变迁，白酒行业正迎来越来越多的年轻消费者。

Ultimately huangjiu becomes baijiu around the Ming dynasty and was called shaojiu or burnt wine.

最后黄酒在明朝前后成为白酒，被称为烧酒。

China's national drink and most popular drink is baijiu.

中国的国酒和最受欢迎的酒是白酒。

According to media reports, baijiu consumption ushered in a peak as of first half of this year.

据媒体报道，今年上半年，白酒消费量迎来高峰。

Dishes are washed down with osmanthus wine, made from an aromatic blend of baijiu and osmanthus flowers.

菜肴是用桂花酒冲下的，这种酒是由白酒和桂花混合而成的。

In May 2022, Kweichow Moutai jointly produced ice cream containing its famous baijiu liquor with Chinese dairy brand Mengniu.

2022 年 5 月，贵州茅台与中国乳业品牌蒙牛联合生产了含有其著名白酒的冰淇淋。

Now with that glowing review of baijiu, it begs the question, why is it so popular in China?

现在有了对白酒的热烈评论，但它带来了一个问题：为什么白酒在中国如此流行？

The ice cream shows the other side of the baijiu innovation, attracting more young consumers.

冰淇淋展示了白酒创新的另一面，吸引了更多年轻消费者。

In the course of its evolution, different kinds of brewing technology have been created and the unique baijiu culture was created.

在它的演变过程中，创造了不同的酿造技术，和独特的白酒文化。

Different brands of baijiu will be selected, based upon the local cuisine.

不同品牌的白酒将根据当地的美食而择。

Typically, baijiu accompanies meals in China, whether you are dining at home or in a restaurant.

在中国，无论你是在家里还是在餐馆吃饭，通常都会配上白酒。

The brand and aroma of the baijiu will typically depend on which territory you are dining in.

白酒的品牌和香气通常取决于你在哪个地区用餐。

Apart from Moutai, most of the traditional baijiu companies are promoting innovation, and low-alcohol product competition is getting more and more intense.

除了茅台之外，大多数传统白酒公司都在推动创新，低度产品的竞争也越来越激烈。

People have been sharing their reactions after trying the latte on social media, with most agreeing that the aroma of the baijiu is very strong.

人们在社交媒体上分享了对酱香拿铁的评价，大多数人都认为白酒味儿很浓。

Many traditional baijiu companies are attempting to undergo significant transformation to promote baijiu to a new and younger audience through lower alcohol volume and attractive advertisement.

许多传统白酒公司正试图进行重大转型，通过降低酒精含量和吸引人的广告，向新的年轻受众推广白酒。

The younger generation is the main consumer of low alcohol, liquor producers which also launched low alcohol baijiu and fruit-flavored baijiu to cater to young people's tastes.

年轻一代是低度酒的主要消费者，白酒生产商也推出了低度白酒和果味白酒，以迎合年轻人的口味。

According to e-commerce platform data, the consumption of baijiu increased by 230 percent year-on-year and the orders of high unit price orders increased during Chinese shopping festivals.

据电商平台数据显示，在中国购物节期间，白酒消费量同比增长230%，高单价订单增加。

Be forewarned because baijiu may look like the other clear liquors the rest of Asia has to offer, but it is significantly stronger and not for the faint of heart.

一般会提前警告，因为白酒可能看起来像亚洲其他地区推出的清酒，但白酒明显更烈，不适合胆小的人。