Looking at some pretty serious reputational damage here.

我看这是严重的名誉损坏。

As well as business risks, the trading firms face reputational ones.

除了商业风险，贸易公司还面临着声誉风险。

But that reputational effect is also one reason to worry about gossip.

但这种声誉效应也是人们担心八卦的原因之一。

Normally, a brand facing a reputational crisis might dump its unpopular CEO.

通常情况下，一个面临声誉危机的品牌可能会抛弃其不受欢迎的首席执行官。

Boeing has $12.7bn of cash and bank lines to cushion it from the reputational crisis.

波音坐拥127亿美元现金和银行贷款，以防缓冲声誉危机不时之需。

And there's real reputational risk for Disney.

迪士尼确实面临着声誉风险。

This is a real reputational problem for them.

这对他们来说是一个真正的声誉问题。

But there is one argument which is stronger than any other: the reputational risk.

但有一个论点比任何其他论点都更有说服力：声誉风险。

A report from Kroll, a corporate investigations and consultancy firm, highlighted the reputational risk to businesses from fake news on social media.

企业调查和咨询公司Kroll的一份报告强调了社交媒体上的假新闻给企业带来的声誉风险。

It could be a reputational scandal where the tarnish is likely to be passed on to the new leader.

这可能是一场声誉丑闻，污点很可能会传给新领导人。

Facebook has spent most of 2018 dealing with the reputational damage of multiple breaches, most notably via Cambridge Analytica, a consulting firm.

2018年的大部分时间里，脸书都在处理多重入侵造成的名誉损害，其中最引人注目的是通过咨询公司剑桥分析公司处理这些事情。

Bankers said there was a risk of reputational harm to organizations receiving Russian funds as companies around the world cut ties with Moscow.

银行家们表示，随着世界各地的公司切断与莫斯科的联系，接受俄罗斯资金的机构存在声誉受损的风险。

Second, that by virtue of how these technologies work -- what makes them tick -- the likelihood of realizing ethical and reputational risks has massively increased.

其次，由于这些技术的工作原理（是什么让它们发挥作用），实现道德和声誉风险的可能性大大增加了。

So while Trump's business has suffered reputational damage - for example, after the Capitol riots - this brings it to a new level, being actually charged with serious crimes in New York.

因此，尽管特朗普的企业已经声誉受损——这在国会大厦骚乱之后出现——但在纽约被控犯有严重罪行使其声誉受损的程度达到了新水平。

The same cannot be said of Dave Calhoun, Boeing's CEO, who will lead the company until the end of the year despite the enormous reputational damage it has sustained on his watch.

但波音公司的CEO戴夫·卡尔霍恩并不是这种情况，尽管在他的领导下公司声誉遭受了巨大损害，但他仍将继续领导公司直到今年年底。

Where Digital Nightmares Come From Understanding how emerging technologies work -- what makes them tick -- will help explain why the likelihood of realizing ethical and reputational risks has massively increased.

数字噩梦从何而来 了解新兴技术如何运作——是什么让它们发挥作用——将有助于解释为什么实现道德和声誉风险的可能性大幅增加。

And unlike ExxonMobil's and Shell's investments, which followed a purely commercial logic that Western sanctions and the reputational risk of remaining in Russia have severely undercut, it worries about energy security.

埃克森美孚和壳牌的投资遵循的是纯粹的商业逻辑，即西方制裁和留在俄罗斯的声誉风险已严重削弱， 与埃克森美孚和壳牌的投资不同， 它担心能源安全。

This is because whenever we engage with people, both in person and online, that's every interaction, or everything we post, upload or comment on, we're creating a reputational narrative about ourselves.

这是因为每当我们与人交往时 无论是面对面的还是在线的 每一次互动 或者我们发布 上传或评论的每件事 我们都在创造一种关于我们自己的声誉叙述。

Obviously how much they care about the reputation and the history of that reputation, of course they suffered reputational knocks in the past they're much more likely to respond more now to help us.

显而易见的是他们对公司信誉的重视程度以及公司有良好信誉的历史，当然，他们的信誉越是遭到过冲击，现在就越愿意响应、帮助我们。

So effectively, when it became a kind of toxic reputational issue for everyone, all of the financial institutions that normally do business with Odey Asset Management very quickly started moving in the other direction.

因此，当它成为对每个人来说都是一种有毒的声誉问题时，所有通常与 Odey Asset Management 开展业务的金融机构很快就开始转向另一个方向。