Reflexive modernization

The concept of reflexive modernization or reflexive modernity was launched by a joint effort of three of the leading European sociologists — Anthony Giddens, Ulrich Beck and Scott Lash. The introduction of this concept served a double purpose: to reassess sociology as a science of the present (moving beyond the early 20th century conceptual framework); and to provide a counterbalance to the postmodernist paradigm offering a re-constructive view alongside deconstruction.