That little orange elephant is a rock star, and my first big rebrand.

橙色小象是我们的大明星也是我品牌改造的第一壮举。

It was a huge corporate rebrand as Musk kissed the bird goodbye.

马斯克与推特之前鸟的标志告别，这是一次巨大的企业品牌重塑。

Jaguar Land Rover laid out an ambitious plan to rebrand its Jaguar cars as all-electric by 2025.

捷豹路虎(Jaguar Land Rover)制定了一项雄心勃勃的计划，到2025年将其捷豹汽车更名为全电动汽车。

I mean, it's your chance to rebrand yourself. Is there something wrong with " Hodge" ?

我是说这是重新打造品牌的机会。那豪治又有什么不对么？

It's the company's first rebrand in over 20 years.

这是该公司 20 多年来的第一次品牌重塑。

So how has Kia's business changed since it unveiled its rebrand In January, 2021?

那么，自 2021 年 1 月公布品牌重组以来，起亚汽车的业务发生了什么变化？

So, they rebrand as crisps, and lose the new-fangled.

因此，他们将品牌重新命名为马铃薯片，并放弃了新奇的产品。

Rebrand the McDonald's logo as vegan.

将麦当劳的商标品牌重新设计为纯素。

But 22 years old Brandon Gosselin wants to rebrand Haiti.

但22岁的布兰登戈塞林希望重塑海地。

Perhaps that's a better way to rebrand the liberal arts.

或许这是重塑文科教育的更好方法。

Maybe I can rebrand liberal arts education as something transcendent.

也许我可以将文科教育重新定位为一种超越。

Now it's trying to rebrand itself as a similar destination for online content.

但是现在它试图重塑自己的品牌，打造成类似提供在线内容的网站。

Plus, the FT's Elaine Moore says the Twitter X rebrand doesn't really make sense.

此外，《金融时报》的伊莱恩·摩尔表示，Twitter X 的品牌重塑并没有真正意义。

He said that he personally favored liberal arts education, but that colleges needed to rebrand it.

他说，他个人赞成文科教育，但大学需要重新定义它。

I quite like the new brand as brands, rebrands go, I think it's quite striking.

我很喜欢重塑品牌，打造新的品牌，我认为这非常引人注目。

But there exists a less-remarked type of naming inflation, which seeks to rebrand entire categories of people.

但还有一种不太引人注意的命名通胀，这种通胀试图重新命名整个类别的人。

Kia hopes to change its brand image with this 2021 rebrand, specifically with its new logo.

起亚汽车希望通过 2021 年的品牌重塑，特别是新标志，改变其品牌形象。

We need to rebrand exercise … exercise isn’t a weight loss tool per se, it's excellent for health.

我们需要重新打造运动的形象… 运动本身并非一个减重工具，它对健康十分有益。

Debbie Millman has been helping companies rebrand for 30 years.

黛比·米尔曼 30 年来一直在帮助公司重塑品牌。

So let's break down Kia's rebrand and see how it's using a new logo to try to move its brand upmarket.

那么，让我们来分析一下起亚的品牌重塑，看看它是如何使用一个新的标志来试图将其品牌推向高端市场的。