So I think it is very necessary to advocate rational consumption.

所以我觉得提倡理性消费是很有必要的。

In contrast to the impulse spending in the previous " Double 11" sprees, consumers are now getting smarter with promotional pushes and tend to buy with a greater awareness of rational consumption to avoid any excessive spending.

与之前“双11”热潮中的冲动消费相比，现在的消费者在促销推动下变得更明智，倾向于带着更强的理性消费意识来购买，避免任何过度消费。