McDonald's has considerable brand value, which is not on its balance-sheet. It also has property assets that have been fully depreciated.

麦当劳品牌价值巨大，但这种价值没有体现在其资产负债表中。它也有已被完全折旧的不动产。

Most businesses were unwilling to switch wholesale to remote-working technologies before their clients did; or to write off sunk costs in the form of property assets and leases.

大多数企业都不愿先于客户大规模改用远程办公技术，也不愿意勾销房产和租约这类沉没成本。