So with light, you can actually steer consumers towards different areas and toward different product selections.

因此有了光线，你就可以引导消费者转向不同的领域针对不同的产品选择。

There's a psychology to finding a deal that's very satisfying for people and people enjoy the product selection at Costco.

有一种心理学，就是找到一种让人们非常满意的交易，人们喜欢好市多的产品选择。