Print culture

Print culture embodies all forms of printed text and other printed forms of visual communication. One prominent scholar in the field is Elizabeth Eisenstein, who contrasted print culture, which appeared in Europe in the centuries after the advent of the Western printing-press (and much earlier in China where woodblock printing was used from 594 AD), to scribal culture. Walter Ong, by contrast, has contrasted written culture, including scribal, to oral culture. Ong is generally considered one of the first scholars to define print culture in contrast to oral culture. These views are related as the printing press brought a vast rise in literacy, so that one of its effects was simply the great expansion of written culture at the expense of oral culture. The development of printing, like the development of writing itself, had profound effects on human societies and knowledge. "Print culture" refers to the cultural products of the printing transformation.