For every $16 lost in print advertising last year, newspapers made only around $1 from digital ads.

2012年，报纸广告每损失16美元，报社才能从在线广告里捞到约1美元。

The effect on voter turnout of any kind of print advertising, including posters, is hardly measurable, he says.

他还认为，其他纸质宣传，包括海报对于选民的参与都有着无法估量的价值。

Boosting circulation revenue will help stem losses from print advertising, since it has become clear that digital advertising will not be enough.

很明显，在线广告收入了了，那么电子刊物发行收入增加肯定有助于报社从报纸广告流失中挽回些许损失。

While recent double-digit declines in print advertising have slowed, publishers continue downsizing newsrooms across the country as more people turn to online news.

而最近印刷广告呈现的2位数下降已经造成延缓, 而随着越来越多的人转向在线新闻出版商继续缩减全国各地的新闻编辑室。

The aphorism today applied to users of technology platforms-" If you are not paying, you are the product" -rang almost as true of newspaper readers in the glory days of print advertising.

今天关于科技平台用户的格言“如果你不付费，你就是产品”几乎同样适用于印刷广告的辉煌时代的报纸读者。