Power mapping

Power mapping is a visual tool used by social advocates to identify the best individuals to target to promote social change. The role of relationships and networks is very important when advocates seek change in a social justice issue. The power mapping process entails use of a visual tool to conceptualize the sphere of a person or group's influence. The power map tool helps to visualize whom you need to influence, who can influence your target and what can be done to influence the identified person with power. Power Mapping is often politically focused and is frequently used to persuade decision makers to alter how they may vote on an issue. It can also be used to convince an organization to take a stand, persuade a foundation to give your organization a grant, or compel a newspaper to write a favorable editorial.