Postmodern communication

Postmodern Communication is used to describe the communication and messaging format, styles, guides, technologies and media used in a postmodernist world. Due to its non-traditional means; postmodern communication is also referred to as the information society. Driven by the need to reach influential audiences and to cut through a cluttered promotional marketplace, brands are reaching out to new communication methods to deliver their advertising message. Furthermore, many marketing practitioners are cited as saying that in order to create successful marketing strategies in the twenty-first century, "more creative thinking allied to an integrated approach to all communication activities are needed".