Pingback是网志中用来通知其他网志系统文章被引用情况的一种手段，它出现完全是为了解决Trackback的诸多问题。Pingback可以译作“自动引用通知”，因为Pingback的使用是完全自动的。3G博客网将其翻译为“广播”，是指计算机系统向外部发出引用信息，但也有人认为会与日常生活中的广播混淆。

当其他人链接至Web作者的网页时，Web作者获取通知的方法。这个方法使得Web作者可以追踪什么人链接至他的文章。有一些网志软件，如WordPress，具有当一篇文章出版的时候，自动pingback这篇文章中所有的链接的功能。

A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles. Some weblog software and content management systems, such as WordPress, Movable Type, Serendipity, and Telligent Community, support automatic pingbacks where all the links in a published article can be pinged when the article is published. Other content management systems, such as Drupal and Joomla, support pingbacks through the use of addons or extensions.