Seduction community
The seduction community, also known as the pick-up artist, PUA, or pickup community, is a movement of men whose goal is seduction and sexual success with/access to women. Members of the community are often referred to as "pickup artists" (PUA). The community exists through Internet newsletters and weblogs, marketing (e.g. banner ads, seminars, one-on-one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs".