So when we design physical products, we imagine them in 3D, we produce them in 3D.

在设计实体物件的时候，我们会想象它们 3D 的样子，会把它们制造成 3D 的实体。

At the time, this switch was considered financially risky, since most of Adobe's revenue came from physical products.

当时，这种转变被认为存在财务风险，因为 Adobe 的大部分收入来自实体产品。

" Merchandise" usually refers to physical products.

“商品”通常是指实体产品。

Moreover, ecological design extends beyond physical products and infrastructure.

此外，生态设计超越了物质产品和基础设施。

" Packaging" is the way that you sell a certain physical product.

“包装”是您销售某种实物产品的方式。

The " manufacturer" is the company that makes a product – a physical product.

“制造商”是制造产品（实物产品）的公司。

Well, the actual physical product could be almost a commodity.

实际上，实物产品可以成为几乎是一个商品。

It’s a radically different business model that makes companies more like service providers than sellers of a physical product.

这是一种截然不同的商业模式， 使公司更像是服务提供商，而不是实体产品的销售商。

One of the questions I have is - whenever I'm thinking about a physical product, supply chain is really, really important.

我的问题之一是 - 每当我考虑实物产品时，供应链都非常非常重要。

Usually we use the word " inventory" only for physical products, not for services or digital products like downloads, for example.

通常我们仅将“库存” 一词用于实体产品，而不用于服务或下载等数字产品。

I have to say, on my visit to Best Buy, the occasional lack of physical products on the floor was mildly frustrating.

我不得不说，在我参观百思买时，地板上偶尔缺少实物产品有点令人沮丧。

I wanted to create a physical product that allowed you to be fluid. This doll allows you to change the gender as you like.

我想创造一种让你变得流畅的物理产品。这个娃娃可以让你随心所欲地改变性别。

So when we design physical products, we imagine them in 3D, we produce them in 3D. And yet traditionally, we've visualized them on 2D screens.

因此，当我们设计实体产品时， 我们以 3D 方式想象它们， 以 3D 方式生产它们。 然而传统上，我们在 2D 屏幕上可视化它们。

The knowledge worker does not produce something that is effective by itself. He does not produce a physical product —a ditch, a pair of shoes, a machine part.

知识工作者的成果本身并不产生效益。他们并不生产有形的产品，比如一双鞋或某个机器部件。

It's a legacy from the past, when recordings and the packaging of physical products were very expensive, so a larger share for the recording was justified.

这是过去留下的遗产，当时唱片和实体产品的包装非常昂贵，所以唱片的更大份额是合理的。

As well as checking streaming services, they also monitor the amount of times the music is reproduced as a physical product, this includes CDs, DVDs, digital downloads and broadcasts both on TV and online.

除了检查流媒体服务外， 他们还监控音乐作为实体产品被复制的次数，包括 CD、DVD、数字下载以及在电视和网络上的播放。

But not just by saying, " Trust me, this is good, trust me, we've done all the right things, " but by producing evidence for that individual physical product, and the way it was produced.

但不仅仅是说， “相信我，这很好，相信我，我们做了所有正确的事情， ”而是通过为单个物理产品及其生产方式提供证据。

Another thing to think about when you're building a physical product is the last thing you want to do is to make, you know, 10,000 of these and have them sit in a warehouse somewhere.

当您构建实体产品时要考虑的另一件事是，您最不想做的事情就是制造 10,000 个这样的产品并将它们放在某个仓库中。

Amazon has just announced the purchase of the upmarket grocery chain Whole Foods for $13.5bn, but two years ago Facebook paid even more than that to acquire the WhatsApp messaging service, which doesn't have any physical product at all.

亚马逊公司刚刚宣布以135亿美元收购了高档杂货连锁店 “全食超市”，而就在两年前，脸书以更高的价格收购了 WhatsApp 信息服务，该服务没有任何实体产品。

Trace those individual physical products, so that we can truly say that the claim that we've verified about a certain product actually belongs to that individual product that we as consumers have right in front of us.

追踪那些个体的实体产品，这样我们就可以真正地说， 我们已经验证过的关于某个产品的声明实际上属于我们作为消费者就在我们面前的那个个体产品。