Permission marketing

Permission marketing is a relatively new term, which was coined and developed by the entrepreneur, Seth Godin. Traditional methods of marketing often revolve around the idea of attracting the customer’s attention away from whatever they are doing – whether it is a television advertisement that cuts into a TV show, or an internet pop-up that interferes with a website. According to Seth Godin, such traditional methods of advertising (often referred to as “Interruption marketing”), have become less effective in the modern world, where consumers are overloaded with information. Therefore, Godin has developed the idea of permission marketing. Permission marketing is the opposite of interruption marketing; instead of interrupting the customer with unrequested information, permission marketing aims to sell goods and services only when the prospect gives consent in advance to receive the marketing information.