The Pepsi Generation campaign, he said, sold not a product but a lifestyle and an optimistic outlook.
斯卡利说，“百事新一代”营销活动销售的不仅是一种产品，而且是一种生活方式和乐观的人生态度。
| 单词 | Pepsi Generation |
| 释义 |
Pepsi Generation
原声例句
乔布斯传 The Pepsi Generation campaign, he said, sold not a product but a lifestyle and an optimistic outlook. 斯卡利说，“百事新一代”营销活动销售的不仅是一种产品，而且是一种生活方式和乐观的人生态度。
英语百科
Pepsi GenerationThe Pepsi Generation was the theme of an advertising campaign for Pepsi-Cola, a U.S. brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest the brainchild of Alan Pottasch, a Pepsico advertising executive, and it was won by Appleton, Wisconsin resident, Ellen M. Reimer. Her slogan invited consumers to "Come Alive! You're the Pepsi Generation!" The original "Come Alive" jingle was performed by singer Joanie Sommers in her memorable "breathy" vocal style. |
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