The Pepsi Challenge campaign, in contrast, focused on the product; it combined ads, events, and public relations to stir up buzz.

另一方面，“百事挑战”宣传活动旨在聚焦产品，结合广告、活动和公关来造势。

All across America, people are taking the Pepsi challenge.

在整个美国，人们都在接受百事可乐的挑战。

For one of these tests I prepared for this case about the Pepsi Challenge.

对于其中一个测试， 我为这个关于百事可乐挑战的案例准备了。

The sales of Pepsi began to climb and the Pepsi challenge was kicked off across America.

百事可乐的销量开始攀升，百事可乐挑战赛在全美拉开序幕。

Roche set his sights on the hottest consumer marketing wizard of the moment, John Sculley, president of the Pepsi-Cola division of PepsiCo, whose Pepsi Challenge campaign had been an advertising and publicity triumph.

罗齐将目光锁定在当时最红的消费产品营销奇才、百事公司百事可乐部门总裁约翰·斯卡利的身上，他的百事挑战系列推广活动在广告宣传方面曾经取得了巨大的胜利。