Penetration pricing

Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth. The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with marketing objectives of enlarging market share and exploiting economies of scale or experience.

单词	Penetration pricing
释义	Penetration pricing 原声例句经济学人（汇总） One is " price skimming" -starting high and then lowering the price as demand ebbs. The second is " price penetration" , pricing low to maximise volume. 一种是“撇脂定价法”——从高位开始，然后随着需求的下降而降低价格。第二种是“价格渗透”，即通过压低价格来使销量最大化。英语百科 Penetration pricing Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth. The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with marketing objectives of enlarging market share and exploiting economies of scale or experience.
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