Aureation

Aureation ("to make golden", from Latin:aureus) is a device in arts of rhetoric that involves the "gilding" (or supposed heightening) of diction in one language by the introduction of terms from another, typically a classical language considered to be more prestigious. It can be seen as analogous to gothic schools of ornamentation in carving, painting or ceremonial armoury. In terms of prosody it stands in direct contrast to plain language and its use is sometimes regarded, by current standards of literary taste, as overblown and exaggerated. But aureated expression does not necessarily mean loss of precision or authenticity in poetry when handled by good practitioners. In the British Isles, aureation has often been most associated with Scottish renaissance makars, especially William Dunbar or Gavin Douglas, who commonly drew on the rhetoric and diction of classical antiquity in their work.