Last year it recruited Tony Hoggart, a former executive from Tesco, a British supermarket chain, to bring grocery nous to a business hitherto obsessed with overhead cameras, QR codes and data collection.

去年，该公司聘请了英国连锁超市特易购（Tesco）前高管托尼·霍加特（Tony Hoggart），为这家迄今为止痴迷于高架摄像头、二维码和数据收集的企业带来杂货知识。