Canada Goose has found a niche between accessible outerwear like Patagonia and exclusive outerwear like Montcler and Prada.

加拿大鹅在“平易近人”的巴塔哥尼亚户外服饰品牌和孟克莱、普拉达这些“排外的“户外服饰品之间找到了一个定位。

In 2018, the company accounted for 6% of the $11 billion premium outerwear market.

2018年，该公司占110亿美元高级，上等外衣市场的6%。

It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, ' at home.

它与 DIY 网站 iFixit 合作， 教消费者如何在家修理衣服，例如防水外套。

Eventually, investors started lining up - $8 million raised over three years, then another 18.5 in 2010. Bonobos expanded to suits, shirts, outerwear.

最终，投资者开始排队——三年内筹集了 800 万美元，2010 年又筹集了 18.5 美元。Bonobos 业务扩展到西装、衬衫和外套。

But this year, some retailers, including Nordstrom, Costco and others will stay closed on Thanksgiving, while outerwear retailer REI will be closed on Black Friday as well.

但今年，包括“Nordstrom”“Costco”在内的许多零售商将在感恩节关门，户外品牌零售商“REI”在“黑色星期五”就开始停业。