Opinion Research Corporation

Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup quickly left the firm in 1939. Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash. The company announced its return to independent status through a partnership and majority investment from Lake Capital effective 1 July 2011.