Google ATAP

Google's Advanced Technology and Projects group (ATAP) is a skunkworks team and in-house technology incubator, created and led by former DARPA director Regina Dugan. ATAP is similar to X, but works on shorter projects, granting project leaders only two years in which to move a project from concept to proven product. According to Dugan, the ideal ATAP project combines technology and science, requires a certain amount of novel research, and creates a marketable product within the two-year time frame. Historically, the ATAP team was born at Motorola and kept when Google sold Motorola to Lenovo; for this reason, ATAP ideas have tended to involve mobile hardware technology.