Non-linear media

Non-linear media is a form of media that can be interacted with by the consumer, such as by selecting television shows to watch through a video on demand type service, by playing a video game, by clicking through a website, or by interacting through social media. Non-linear media is a move away from traditional linear media, in which content is selected by the publisher to be consumed and is then consumed passively. There is no single specific form of non-linear media; rather, what might be considered non-linear changes as technology changes.