Neocinnamomum (新樟属, xin zhang shu) is a genus of flowering plants belonging to the family Lauraceae. They are evergreen shrubs or small trees, indigenous to Bhutan, China, India, Indonesia (Sumatra), Myanmar, Nepal, Thailand, and Vietnam.

Neocinnamomum require a warm and wet climate with no extremes of heat and cold. They occupy mid to high elevations and montane laurel forests.