Businesses, especially private firms and micro, small, and medium enterprises (MSMEs), face growing difficulties.

企业特别是民营企业、中小微企业困难凸显。

For Chinese MSMEs, the often subtle difference between KOLs and KOCs is very important.

对于中国的中小微企业来说，KOL 和 KOC 之间通常微妙的区别非常重要。

But why is the role of MSMEs so important in any economy's sustainable development and modernization?

但为什么中小微企业在任何经济体的可持续发展和现代化中的作用如此重要？

Our MSMEs and self-employed individuals are still finding the going tough, and the pressure in maintaining stable employment is mounting.

中小微企业和个体工商户困难较多，稳就业压力较大。

Chinese MSMEs have become vital to the continued development and modernization of the Chinese economy.

中国中小微企业对中国经济的持续发展和现代化至关重要。

However, the MSME brands which use local elements to add value to their products are better placed to anticipate and adapt to change.

然而，使用本地元素为其产品增加价值的中小微企业品牌更有能力预测和适应变化。

Adding local elements and local flavor to an MSME brand is often much easier than it is with global brands.

为 MSME 品牌添加本地元素和本地风味通常比使用全球品牌容易得多。

Yet brands need to pay greater attention to the branding process, especially if they are micro, small and medium-sized enterprises (MSMEs).

然而，品牌需要更加关注品牌推广过程，尤其是如果它们是微型、小型和中型企业（MSMEs）。

More important, it is the contribution to the culture of creativity and entrepreneurship that represents the greatest, most significant contribution of MSMEs.

更重要的是，对创造和创业文化的贡献是中小微企业最大、最重要的贡献。

The product-to-brand journey of many Chinese MSMEs, therefore, has to revolve around their local culture and cultural heritage as much as possible.

因此，许多中国中小微企业的产品到品牌之旅必须尽可能围绕其当地文化和文化遗产展开。