It's another one of those business concepts that boils down to the (slightly modified) golden rule: treat others as you want to be treated...or as they want to be treated, if that's different.

这是另一个可以归结为(略有修改的)黄金法则的商业概念：你希望别人如何对待你，你就应该如何对待别人… … 或者如果二者有分歧，就依其所想来对待他们。