Media meshing

Media meshing is the process of using one of the media, such as a blog or a website, to enhance the experience of another medium, such as a newspaper article or a fictional television program. "Meshing" may describe activities and motivations of an information receiver which are completely independent of the intentions of the source of that information. "Meshing" may also be used to describe the activities of an information provider, who may intentionally encourage consumer engagement by using multiple media or channels of information exchange related to a product or organization, as in an integrated advertising campaign. Strictly, in both cases, "media meshing" ultimately describes the behaviour of the person receiving the information.