Matching law

In operant conditioning, the matching law is a quantitative relationship that holds between the relative rates of response and the relative rates of reinforcement in concurrent schedules of reinforcement. For example, if two response alternatives A and B are offered to an organism, the ratio of response rates to A and B equals the ratio of reinforcements yielded by each response. This law applies fairly well when non-human subjects are exposed to concurrent variable interval schedules (but see below); its applicability in other situations is less clear, depending on the assumptions made and the details of the experimental situation.