英语词汇“Mass marketing”是什么意思，翻译、用法及简单造句-英汉双解词典-英汉网

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单词	Mass marketing
释义	Mass marketing 原声例句 TED演讲（音频版） 2021年1月合集 For brands, this is a crucial next step and an unprecedented opportunity, moving on from mass marketing in the 20th century and analytics-based hyperpersonalization in the last two decades, to building a truly authentic and deep personal connection with their consumers. 对于品牌来说，这是至关重要的下一步和前所未有的机会，从 20 世纪的大众营销和过去二十年基于分析的超个性化，到与消费者建立真正真实和深入的个人联系。英语百科 Mass marketing Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible exposure to the product is maximized. In theory this would directly correlate with a larger number of sales or buys into the product.
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