This dissertation starts from the historical origin of china's traditional mascot and modern mascot and probes into the symbolics meaning of the Olympic Mascot. 本文从中国民间传统吉祥物与现代吉祥物的历史渊源出发,探讨奥运吉祥物设计的象征意义。
A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix.