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单词 Market position
释义

Market position

原声例句
哈佛商业评论

If your business plan describes an unbeatable market position, you'll sound naive.

如果你的商业计划书描述了一个无可匹敌的市场地位,那会听起来很天真。

VOA Special 2014年10月合集

They can result in higher prices or companies that use their market position to block others.

可以导致高价格,或者公司会使用其市场地位来阻扰其他公司。

经济学人(汇总)

Today's crises are diverse but have common elements. The firms tend to be established, with dominant market positions.

如今的危机虽然变化多样,但都有着共同的要素。这些公司都占市场支配地位。

China Daily 最新合辑

The lawsuit alleges that the tech giant has leveraged its dominant market position to inflate product prices and stifle competition.

诉讼指控这家科技巨头利用市场主导地位,在其平台上哄抬商品价格,扼杀市场竞争。

VOA慢速英语_世界

The new South Korean law prevents app stores from using their strong market positions to require use of their payment systems.

韩国的这项新法不允许各应用商店凭借自己强力的市场地位来要求各app开发商使用其支付系统。

VOA Special 2018年10月合集

Bolsonaro wants to keep Brazil's market position.

博尔索纳罗希望保住巴西的市场地位。

《金融时报》 Podcast

We have a dominant market position and it's still not that profitable.

我们拥有市场主导地位, 但利润仍然不高。

VOA Special 2018年10月合集

Critics call it a monopoly, but its market position shows the industry's growth.

批评者称其为垄断,但其市场地位显示了该行业的增长。

Listen to this 3 英语高级听力

And it's easier to go out and buy a company with an established market position than try to work your way up from ground zero.

并购一家别的公司,这家公司已经有了稳固的市场地位,这样的起点更高。

经济学人(汇总)

The government made it clear that the Competition Act—which prohibits anti-competitive agreements and the abuse of a dominant market position—should be applied to the NHS.

竞争法令—禁止反竞争合同和滥用市场垄断地位—应用于国民医保系统。

独霸 第三期(2018,3月)

Yet even Mr. Zuckerberg was fortunate to have the hottest social network at just the moment global internet use exploded and tech giants established unassailable market positions.

而连扎克伯格也少不了运气相助——他恰好在全球互联网使用呈爆炸式增长和科技巨头建立绝对市场地位的时机推出了最热门的社交网络。

《金融时报》 Podcast

You would endeavour to get a feel of the market position of the particular company, whether it had some special characteristics that would enable it to prosper.

你会努力了解特定公司的市场地位,看看它是否具有某些能够使其繁荣发展的特殊特征。

中文百科

市场定位 Positioning (marketing)

(重定向自Market position)

市场定位也称作“营销定位”,是市场营销工作者用以在目标市场(此处目标市场指该市场上的客户和潜在客户)的心目中塑造产品、品牌或组织的形象或个性(identity)的营销技术。是在目标市场里某产品在“竞争性比较中相对所处的位置”,这种位置——“定位”是目标市场在心目中所感知到的。一个产品的定位是潜在购买者如何看待该产品。“定位”的表达与竞争者的“位置”相关联,该词汇是1969年杰克·特鲁特在他的文章《“定位”是人们在当今人人参与的市场所进行的一场博弈》中所提出的,发表于《产业市场营销》。

再定位”指改变在目标市场集体观念中的(自有的)产品个性,与相竞争的产品相关联。

英语百科

Positioning (marketing) 市场定位

(重定向自Market position)

Positioning is "the place a product occupies in consumers minds relative to competing products". Not to be confused with product positioning. Where the Journal of Advertising Research defines product positioning as a "brand’s objective (functional) attributes in relation to other brands". It comes down to the effectiveness of the Integrated Marketing Communications (IMC) strategy that the marketer uses as to how compelling the message is deciphered by the consumer. Which in turn, creates the position the brand/product occupies within the consumers mind. A well-positioned brand should accommodate the needs of the targeted segment and offer differentiation from other competing brands, where value proposition is achieved. Effective product positioning has the potential to create a powerful brand; however, if done poorly it can ruin a brands reputation, which will crush a businesses success.

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更新时间:2025/6/22 3:03:38