Marketing communications

Marketing communications stems from Integrated marketing communications (IMC). Marketing communication comes in two different forms, a channel and a tool (Tomse, & Snoj, 2014). Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations (Tomse, & Snoj, 2014). If the two kinds of marketing communications are put together, it can be seen that marketing communications are the different ways a message is communicated to different markets (Tomse, & Snoj, 2014).