In 1932, Raymond Loewy presented a train design to Pennsylvania Railroad.

1932 年，雷蒙德·洛伊威向宾夕法尼亚铁路公司提交了一份列车设计方案。

But all of those designs you just saw were actually from the same guy — Raymond Loewy.

但你刚才看到的所有设计实际上都来自同一个人——雷蒙德·洛伊。

Loewy had a universal theory of cool: " Most Advanced Yet Acceptable" — or MAYA.

洛伊威有一个关于酷的普遍理论：“最先进但可接受”——或 Maya。

Loewy's trick was this: to sell something surprising, make it familiar.

要推销奇怪的东西，就让它变得熟悉。

Raymond Loewy understood combining the new and the old intuitively.

雷蒙德·洛伊威直觉地理解新旧结合。

So we have the " acceptable" part of Raymond Loewy's theory — that people naturally gravitate towards familiarity.

雷蒙德·洛伊威的理论中有一部分叫做“可接受”——人们自然地被熟悉的事物所吸引。

Raymond Loewy was an industrial engineer who did more than maybe any other person to shape the look of America in the 20th century.

雷蒙德·洛伊威是一名工业工程师，在塑造 20 世纪美国的面貌方面，他可能比任何人都做得更多。