Mo Daiqing, a senior analyst at the Internet Economy Institute, said livestreaming has become a key method widely adopted by consumer brands to retain existing users, attract new ones and boost sales revenue.

互联网经济研究所高级分析师莫岱青表示，直播已经成为消费品牌广泛采用的留住存量用户、吸引新用户和增加销售收入的关键方法。