This name was named in a 2011 paper in the Journal of Consumer Psychology by Michael Norton, Daniel Mochon and Dan Ariely. They chose the name because products from the Swedish manufacturer typically require some assembly.

迈克尔·诺顿、丹尼尔·莫雄以及丹·艾瑞里2011年在《消费者心理学杂志》上共同发表了一篇论文。 该篇论文提出了" 宜家效应" 这一名词，他们选择宜家来进行命名，原因是消费者通常需要自己动手，组装这家瑞典制造商生产的家具。

And if you're wondering whether you should even bother wrapping next year's presents, a 1992 study in the Journal of Consumer Psychology found that people were happier with their gifts when they got to unwrap them.

如果您想知道是否应该为明年的礼物包装，1992 年发表在《消费者心理学杂志》上的一项研究发现， 当人们打开礼物时， 他们会更开心。