But time maybe running out to save JCPenney.

但是，也许是时候去救JCPenney了。

Lord and Taylor maybe 45 locations, JCrew close to 500 locations, JCPenney over 800 locations.

Lord＆Taylor 也许45个商铺， JCrew 有接近500个，JCPenney 有800多个地点。

JCPenney is being hurt by the slow demise of many American malls.

CPenney正受到许多美国购物中心缓慢消亡的影响。

JCPenney is another iconic department store chain that also filed for bankruptcy.

JCPenney是另一家标志性的百货公司，也申请破产。

We saw big brands like JCPenney, Macy's and Sears all shutter stores.

我们看到像杰西潘尼、梅西和西尔斯这样的大品牌都是关门的店。

But JCPenney, like struggling Sears, failed to adapt to consumer-changing taste.

但JCPenney就像挣扎中的西尔斯一样，未能适应消费者的口味变化。

For Sears and JCPenney, it's another sign of the changing times.

对西尔斯百货和杰西潘尼百货来说，这是时代变迁的另一个信号。

In a sea of retail bankruptcy, JCPenney is the latest victim.

在破产的茫茫零售业企业中，杰西潘尼是最新的受害者。

But in recent years JCPenney has struggled.

但是最近几年杰西潘尼的经营有些困难。

That means JCPenney is literally what traders called a penny stock.

这意味着JCPenney实际上就是交易者所说的一分钱股票。

Tuesday Morning and JCPenney have filed for bankruptcy, but this doesn't necessarily mean they're going out of business.

周二早上，JCPenney 申请了破产，但这并不一定意味着他们要倒闭。

But long before sales started sinking and debt started rising, JCPenney helped transform the retail industry.

在很久之前，销售量就开始下滑，负债数逐步攀升，但杰西潘尼曾推动了零售业的改变。

And it causes a ripple effect throughout the mall because in so far as customers are still shopping JCPenney.

它还会在整个商场引起连锁反应，因为消费者还在JCPenney购买东西。

And what's going to happen I just did a quick count of how many stores JCPenney is planning to close.

接下来会发生什么，我只是简单地计算了一下JCPenney打算关闭多少家商店。

She never understood that you couldn't haggle at jcpenney.

她从来不懂杰西潘尼连锁店里是不能还价的。

But that shopping spree at JCPenney's was no longer going to scratch that itch.

但在杰西潘尼 (JCPenney) 的疯狂购物已经无法满足人们的渴望了。

JCPenney has already taken the painful step to cut more than 100 stores and layoff thousands of workers.

JCPenney已经迈出了痛苦的一步，削减了100多家商店，裁减了数千名员工。

Investors are also worried about the fact that JCPenney is a pretty big debt load and not a lot of cash.

投资者还担心，JCPenney是一笔相当大的债务负担，而不会带来大量现金。

JCPenney is trying to get back on track by focusing on products like beauty goods, toys and appliances and not just clothing.

JCPenney正试图通过专注于美容产品、玩具和家电等产品，而不仅仅是服装来重回正轨。

Amazon isn't the only reason why companies like Macy's, Sears and JCPenney have shut hundreds of stores across America, but the increase in online shopping is a factor.

亚马逊并不是梅西百货、西尔斯百货和杰西潘尼百货关闭美国几百家门店的唯一原因，不过线上购物的增长确实是一个因素。