Jazzercise

Jazzercise is a dance-based group fitness program. Each 60-minute Jazzercise class features a fusion of dance, resistance training, Pilates, yoga, kickboxing, and Latin-style movements set to popular music.

In 2015, the company began a rebranding project aimed at addressing misconceptions of the brand as dated. The success of the brand in the 1980s had proven to be a branding burden. In fact, the brand has continued to evolve over the years, incorporating modern trends in fitness as well as modern music. The rebranding project incorporated such taglines as "you think you know us, but you don't," and "breaking 80s barriers," and "our only throwback is our right hook." A new logo, new colors, and new focus are designed to appeal to women. As founder Judi Sheppard Missett notes, Jazzercise left headbands and spandex and the 1980s behind a long time ago. The rebrand is focused on dispelling outdated views of the company and its products.