Invoice price

The actual price paid to the manufacturer or distributor by the end-customer retailer, which is known as the invoice price. However, in many industries, the "invoice cost" actually varies from the "net purchase cost," or the actual price of a product. The invoice cost of a product is the price that the merchant pays for the product before marking it up to sell. The invoice cost is sometimes used in industries such as automobile sales to entice customers to buy.