Investomer

An investomer is a customer of the same organizations in which he or she hold shares. Investomers tend to be more loyal than their non-equity holding counterparts.

An investomer is an individual that has shares in a company, who also becomes a consumer through the purchasing of goods or services that the company provides. An investomer strategy is where the company encourages shareholders to also become consumers of the brand. This investomer strategy can be encouraged through direct marketing to the investors, and providing schemes like loyalty discounts, free samples and vouchers.